AI receptionist for UK small businesses

Every call answered. Even when you can’t.

Nova answers your phone in a natural British voice, day and night. She tells callers what they need to know about your business, takes messages and books appointments — so you can get on with the job.

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7-day free trial · Nothing to pay until day 8 · Cancel online any time

Incoming call · 07:42

Willow Bicycle Workshop

Nova answering

Hi, I’m Nova, the AI receptionist for Willow Bicycle Workshop. How can I help?

Can I bring my bike in on Monday at two?

Monday the 16th at two in the afternoon is free. Shall I book that?

Yes please.

Booked in your calendar · Mon 16 Nov, 14:00 · 30 min

Natural British English A local UK number, or keep your own Answers 24 hours a day Always says she’s an AI Prices with no VAT to add

How it works

Ready to answer your calls in an afternoon

1

Tell Nova about your business

Enter your website and Nova suggests your services, prices and opening hours. You check them, correct anything and approve. Nova only uses what you approve.

2

Choose what she does

Answer questions, take messages, book appointments, or any mix. Pick her voice and how she greets callers. A plumber and a salon need different things.

3

Send your calls to Nova

Use your new local number, or forward your existing line when you’re busy or closed. Every call, message and booking appears in your dashboard.

Features

A receptionist who knows your business — and knows her limits

Sounds natural, not robotic

A warm British voice that lets callers interrupt, asks one question at a time and never rushes them.

Never makes things up

Nova answers only from the information you approve. If she doesn’t know, she says so and offers to take a message.

Books into your calendar

Checks your Google Calendar and opening hours, reads the details back, and only confirms once the booking is really in your diary.

Takes proper messages

Name, callback number and what they need, read back to the caller to check — then sent straight to you.

Puts urgent calls through Coming soon

When a caller needs a person, Nova can transfer them to your mobile — and takes a message if you can’t pick up.

Every call in one place

See who called, when and why, with the full transcript, messages and bookings. Get notified the moment something needs you.

Set up for the way you work

Nova only offers callers what your business actually does. Switch abilities on or off at any time.

Trades and plumbers

Answers while you’re on a job and takes the details of every enquiry.

Salons and clinics

Books appointments into your calendar around your opening hours.

Shops and bakeries

Handles “are you open?” and “do you have…?” so you can serve customers.

Workshops and services

Explains your services and prices, then books or takes a message.

Pricing

Simple monthly plans

Every plan includes a local UK number and 24-hour answering. Prices are final — there’s no VAT to add. No contract: change or cancel whenever you like.

Starter

For sole traders and quieter phones

£39 / month

  • 150 minutes of calls a month (about 75 calls)
  • Answers questions about your business
  • Takes messages, sent to you by email
  • Call history and transcripts
  • 1 user
  • Top up any time from £10
Start free trial

Professional

Most popular

For busy small businesses

£79 / month

  • 400 minutes of calls a month (about 200 calls)
  • Everything in Starter, plus:
  • Books appointments into Google Calendar
  • Transfers calls to you Coming soon
  • Up to 3 users
  • Top up any time from £10
Start free trial

Business

For teams with a steady flow of calls

£149 / month

  • 1,000 minutes of calls a month (about 500 calls)
  • Everything in Professional, plus:
  • Up to 10 users
  • Priority support
  • Connects to your other apps Coming soon
  • Top up any time from £10
Start free trial

How billing works

Clear rules, no surprises

Everything about trials, minutes, top-ups and cancelling — in plain English, before you sign up.

Free trial

  • 7 days, starting when your Nova number goes live
  • 30 minutes of calls included
  • We save your card but charge nothing until day 8
  • We email you 2 days before the trial ends

Monthly billing

  • Charged on the same date each month
  • The price you see is the price you pay — no VAT to add
  • Invoices in your dashboard and by email
  • No contract and no set-up fee

How minutes are counted

  • From when Nova answers until the call ends
  • Each call is rounded up to the next whole minute
  • Plan minutes reset every billing month
  • Unused plan minutes don’t carry over

Top-ups

  • £10 for 30 minutes or £25 for 80 minutes
  • Buy one any time from your dashboard
  • Top-up minutes are used after your plan minutes
  • They don’t expire while you’re subscribed

Running low

  • We email you at 80% and again at 95% of your minutes
  • Switch on automatic top-up and Nova never stops
  • Otherwise Nova pauses at 100%, and we email you straight away
  • While paused, callers hear a short message asking them to call back — top up and Nova is back at once

Changing plan

  • Upgrade any time — it starts straight away
  • You pay only the difference for the rest of the month
  • Downgrades start on your next billing date
  • Your settings and call history stay the same

Cancelling

  • Cancel from your dashboard in two clicks — no call needed
  • We email you to confirm
  • Cancel during the trial and you pay nothing
  • Otherwise Nova answers until the end of the month you’ve paid for

If a payment fails

  • We email you and retry automatically for 3 days
  • During those 3 days Nova only uses minutes you have left — if they run out, she pauses
  • If payment still fails after 3 days, Nova pauses
  • Paused? Pay, top up or upgrade from your dashboard and Nova is back straight away — no need to contact us
  • Still unpaid after 14 days: your account is locked — logging in shows only what’s owed and a button to pay, which unlocks it at once
  • Still unpaid after 30 days: your account is closed and your Nova number is released (we warn you 5 days before). Your data is deleted 30 days later
  • Your settings are kept, ready to switch back on

Full details are in our Terms of Service.

Questions

Will callers know they’re talking to an AI?

Yes. Nova always introduces herself as your AI receptionist. Callers appreciate being told, and it keeps you on the right side of the rules.

Can I keep my existing phone number?

Yes. Forward your current number to Nova — all the time, when you’re busy, or outside opening hours. You also get a local UK number with every plan.

What if a caller asks something Nova doesn’t know?

She tells them she isn’t sure rather than guessing, and offers to take a message if you’ve switched messages on.

What happens if I use all my minutes?

We email you when you’ve used 80% of your minutes and again at 95%. At 100% Nova pauses — unless automatic top-up is on — and callers hear a short message asking them to call back. Buy a top-up from your dashboard — £10 for 30 minutes or £25 for 80 minutes — or switch on automatic top-ups so Nova never stops answering. Top-up minutes don’t expire while you’re subscribed.

How does the free trial work, and can I cancel?

Your 7-day trial starts when your Nova number goes live and includes 30 minutes of calls. We take your card at sign-up but charge nothing until day 8, and we email you two days before the trial ends. There’s no contract: cancel from your dashboard in two clicks, during the trial or any month after. If you cancel after paying, Nova keeps answering until the end of the month you’ve paid for.

Why is there no VAT on the price?

Nova is provided by NETCOMMDESIGN LTD, which is not VAT registered, so the price you see is the price you pay.

Stop missing calls this week

Set Nova up in an afternoon and hear her answer your first call today.

Start free trial
Our sample call recording, Terms, Privacy Policy and contact page are coming soon.